2018: Currently part of the in-house team writing and producing the Lowe’s national broadcast campaign as we bring more creative work in house and move away from the single agency of record model.
2018: Directing the creation and launch of a new brand platform and campaign for the Lowe’s Pro Services sub brand as we work to make closer connections with trade professionals.
2015: Oversaw the campaign launching Lowe’s small format stores in to the NYC markets.
2014: As a labor of love project, I wrote and produced a crowd funding campaign to keep the Lomax Organic Incubator Farm up and running through the end of the growing season. The campaign goal of 25K was met in less than one month, with final funds totaling over 30K.